IT'S FRIDAY -- And it's a LONG WEEKEND!
But before you tune out for the weekend, check out this week's MarketLinks.
This is our weekly thread of all the hottest marketing tips and tricks from around the internet over the last seven days.
Stop Selling the 'What' and Start Selling the 'Why' (via Entrepreneur)
Defining Your Ever-Present Brand Energy (via Entrepreneur)
3 doable steps toward always-on, always-relevant marketing (via Marketing Land)
7 types of keywords to boost your SEO strategy (via Search Engine Land)
This Is the 1 Email You Must Send Every Week (via Inc.)
5 Ways Your Agency Can Improve the Client Experience (via Entrepreneur)
Never Sacrifice Quality Content for Speed When Publishing (via Small Business Trends)