A well designed business cards is often the first (and sometimes only) impression you'll get to make - at least in printed form. It gives a sense of your business as well as providing all the pertinent contact information someone will need to get ahold of you when they're ready to do business.
Here are a few tips when thinking about new cards for your business:
1) Decide how conservative or artistic you want to be
There's no hard and fast rule for the general feel of a business card. It varies greatly by business. If you work in the financial sector or in law, you may want to go with a traditional white, gray or cream card with an elegant but understated type face.
If you run a bakery or a restaurant, you'll likely want to be a little more vibrant using fun colors, logos and a less-traditional design.
2) Don't clutter
The most important thing about your business card is the contact information on it. Include only the pieces of information you need. The more information you include, the more likely that the content you're hoping is front and center, will get lost in the shuffle.
Some notes on card content:
- Avoid listing every social media account you have
- Avoid your mission statement
- Company tag lines are fine to include if they're short and to the point - no more than four or five words
- Don't include anything information that might change
Think carefully before you deviate from the traditional 3.5" x 2" business card size. Many people have a system for keeping and storing their cards and if you give them something that is larger, smaller, or shaped differently, it can get set aside and potentially lost. We're all for creating something unique to stand out from the crowd, but doing so at the expense of your card being available when someone wants to find it may be counter productive.
4) Back printing - good or bad?
Printing on the back of your card is a great idea. It's a whole additional space where you can present your company logo or tag line and allow it to stand out on its own. Often times you can be more creative on the back of the card since there is more free space with less text.
Printing on the back is not always a good idea. If you want to provide someone with a space to write something down when you hand them your card, you want this area to be clean, neat, and writable. For example if you do not include your mobile number on the card itself, but want to give it to certain folks, allowing them to have a space to write can be very helpful.
5) Glossy or Matte printing?
This is one of the age old questions on business cards. But it's pretty simple actually... and it all comes down to one thing: Finger Prints.
Glossy cards can get smudged with finger prints very easily. This isn't very evident on light colored cards, but it will be terribly obvious on dark colored cards.
Gloss can give a richness to a card, especially cards that have vibrant colors or an image, but think carefully about how your card will look after it has been handled by a number of people.
Also - note that it's nearly impossible to write on a glossy card with a gel style pen. Food for thought.
We hope we've given you something to think about when it comes to creating your new business cards. There are lots of elements to consider and none of them should be taken lightly. The business card is one of your most powerful forms of marketing and it should be treated as such.